The Business School of Novi Sad University, with its new campus being the University of Novi Sad European School of Business Innovation (UONS), was founded in 2000 and is a private comprehensive university accredited by the Certification and Quality Assurance Committee (CAQA) of the Ministry of Education and Science of the Republic of Serbia. Its qualifications have been approved by the Science and Technology Development Department of Vojvodina Province, and its academic qualifications are recognized by the Higher Education Law.

In terms of disciplinary layout, the college demonstrates strong foresight and diversity, with ten distinctive colleges covering cutting-edge fields and core disciplines such as digital economy, artificial intelligence, innovation and entrepreneurship, and health science: Cross border Digital Trade College, Artificial Intelligence Business Application College, Small and Medium Enterprise Innovation and Entrepreneurship College, Metaverse Business and Digital Assets College, Economics and Finance College, Information and Computer Science College, Education and Psychology College, Arts and Creative Industries College, Health and Life Sciences College, and International Affairs and Public Policy College. This comprehensive disciplinary system not only aligns with the global trend of industrial upgrading and digital transformation, but also precisely meets the talent needs of Serbia and the Balkans in emerging fields, providing students with broad professional choices and development space.

Talent system

Offering three levels of academic education courses: undergraduate, master's, and doctoral.

Certification Status

On June 14, 2021, the Certification and Quality Assurance Committee of the Republic of Serbia certified the European Business Innovation Institute of Novi Sad University as a higher education institution based on the document with the legal number 612-00-00354/4/2020-03. Indicating that the learning programs of the college meet the standards set by the National Committee and have been certified, the college has the right to issue public documents in accordance with the Higher Education Law.

university ranking

Ranked in the top 55 in the 2025 QS European University Rankings and in the top 145 in the QS World University Rankings.

Certification Status

1，In 2000, the school obtained certification from the Ministry of Education, Science and Technology Development of the Republic of Serbia.

2，From 2019 to June 28, 2024, it was included in the certification list of China's Ministry of Education's Study Abroad Service Center.

3，In October 2025, the school obtained certification from the UNESCO International Accreditation Center.